SoulCycle is pedaling its heart out in its bid to become a publicly traded company.
The fitness chain has a cult-like following, including celebrities like Demi Lovato and Lady Gaga, who pony up around $35 to attend one of its sweat-inducing spin sessions.
The company’s pitch to investors filed Thursday with the Securities and Exchange Commission reads more like a brochure for a yoga retreat.
“Our mission is to bring Soul to the people … through an inspirational, meditative fitness experience designed to benefit the body, mind and soul,” the company said in the filing, adding founders Elizabeth Cutler and Julie Rice bonded over lunch a decade ago when they “quickly realized they shared a similar vision.”
The New York company has hired Goldman Sachs to lead its IPO, which seeks to raise up to $100 million. The company has 38 studios in seven cities and believes it could open as many as 250 studios across the country.
It generated $22.7 million in revenue last year, according to the filing.


