SEEMS every one had a little fun at the redesigned Wall Street Journal’s expense last week. Even sardonic funnyman David Letterman, more at home poking fun at rail-thin models, had an opinion about the slimmer financial rag.

“For years and years, [the WSJ] had the distinction of being the widest newspaper published, it would take you and a high school kid to turn the pages,” Letterman said during a skit at the top of his Wednesday night broadcast. “This week they started producing a smaller version to cut costs.”

Playing off the rivalry between the WSJ and The New York Times, Letterman said the NYT was going to one up the WSJ by producing an even smaller version of its paper (which they indeed plan on doing in August).

Letterman then flashed the camera a mock up of the NYT’s front page printed on a square sheet of paper smaller than an iPod Nano.

“Here’s the new New York Times. Look at that right. Can you see that? Look how small that is,” Letterman joked.

“Do you get it?” Letterman continued. “That’s the joke. No newspaper could be profitable publishing something of that size. It’s hardly cost-effective, that’s what makes it so hilarious.”

Wonder if the executives in charge of the WSJ’s redesign are laughing? Peter Lauria

Fresh ouster

Dean Furbush, the chief executive of the popular FreshDirect food delivery service since July 2004, has left the company, On The Money has learned.

The 7-year-old company, which serves 250,000 customers and recently delivered its 5 millionth meal, said company President Steve Michaelson, will assume the CEO role in addition to his current duties.

There was no immediate reason given for Furbush’s departure. The executive, an economist by training, came to FreshDirect from Nasdaq Transaction Services, where he served as executive vice president.

Executives of the company could not be reached for comment.

Staff report

Tiger tale
The Golf Channel, teeing off this weekend on the first tourney of its 15-year deal with the PGA Tour, was understandably anxious to boost its ratings.

It aired just one major tourney last year and obviously wanted to get off to a strong start on the first of 43 tourneys it will air this year. It’s a big step for the once small network.

So TGC slapped Tiger Woods‘ photo in ads it ran last week touting the Mercedes-Benz Championship. Woods, the tour’s biggest draw by far, would certainly help draw a TV crowd.

The only problem? Woods announced weeks ago that he would not be playing this weekend.

Oops.

It appeared to more than a few people that TGC was guilty of false advertising.

After all, the ad, which also featured Stuart Appleby, noted clearly the airtime of the Mercedes tourney and that “One streak will come to an end.” Appleby has won the tourney three years running and Woods finished 2006 having not lost in stroke play since July.

But not so fast, says TGC.

It said the ad promotes the en tire season of the PGA Tour.

If you say so.

Holly M. Sanders

Giant hopes
Giants fans will be glued to the tube this afternoon at 4:30 for the team’s first-round playoff game against the Eagles. A win could not only help save the job of head coach Tom Coughlin, but also make Jim BelBruno‘s life a lot busier.

BelBruno is the head of marketing for Modell’s Sporting Goods, and Giants fans have been buying up everything with the team’s logo since they clinched a playoff spot last week.

A win should keep the cash registers humming, he said.

Giants fans, a fickle lot, had all but abandoned the team’s merchandise during the weeks when Big Blue lost six of seven games and nearly tumbled out of the playoff picture.

The dry spell helped sales of Jets merchandise catch those of their intra-city rivals, he said.

Richard Wilner

business@nypost.com