WINNERS

SOFIA VERGARA

“Modern Family” actress is the national face for new Diet Pepsi campaign.

RALPH LAUREN

Shares of the fashion house hit a 52-week high earlier this week; profits jumped 52%.

ROBERT F.X. SILLERMAN

“AI” owner sees shares in shell company he bought soar 27,400% in four days.

LOSERS

TIM ARMSTRONG

AOL shares suffer 7 days of declines after buying HuffPo for $315M

CARL ICAHN

Strong rumors surfacing that Lionsgate board will try and buy out his shares and get rid of him for good.

DANIEL MEAD

Verizon Wireless CEO seeslousy reception for iPhone on first day of sales in store