WINNERS

RORY McILROY

Fresh-faced US Open golf champ lining up lucrative endorsements.

J.K. ROWLING

Harry Potter author is finally taking the digital plunge, launching an online store.

DONALD TRUMP

NBC re-ups “The Celebrity Apprentice” star for $80M over two years.

LOSERS

JAMIE DIMON

JPMorgan chief agrees to pay as much as $356M to settle two toxic mortgage paper suits.

LARRY PAGE

Google CEO facing possible Senate, FTC probes.

BULL

Bernie Madoff’s 88-ft. yacht’s price cut in half to $4.3M.