WINNERS

GABBY DOUGLAS

Golden Gabby may not be paying tax on her Olympic medal, but she’ll need an accountant for her possible $90M in endorsements.

JEFF WEINER

LinkedIn CEO smoothly bypasses stock market’s techwreck pileup.

TERRY LUNDGREN

Macy’s CEO reports 5.1% spike in July sales; stock follows suit.

LOSERS

TOM JOYCE

Knight Capital CEO’s algorithms go all HAL on him, create market havoc and put company in peril.

JONAH LEHRER

It’s all over now, Baby Blue: His Dylan book is iced when he cops to madeup quotes.

MARK ZUCKERBERG

83M Facebook users are fake, shares are spiraling, and Zuck falls out of top 10 richest tech CEOs.