Gemstar TV Guide International has put itself in play.

The company, 41 percent-owned by News Corp., which publishes The Post, said yesterday that its board has decided to explore strategic alternatives, including a sale of the company. It hired UBS as an adviser.

The company owns the weekly magazine TV Guide, which has been losing millions of dollars since it tried to reposition itself in 2005 as a full-size glossy.

Keith J. Kelly