Viacom Chief Executive Philippe Dauman has finally lit a fire under the media giant’s shares — but unfortunately for him the fire appears to be caused by sparks created by friction between him and founder Sumner Redstone.

Shares of the company, the owner of MTV, Comedy Central and Nickelodeon, rose 1.1 percent on Thursday — the ninth straight day they have advanced, or ever since Redstone moved to boot Dauman from the boards of his family trust and National Amusements, the family-owned holding company that controls 80 percent of the voting power in Viacom.

All told, Viacom shares are up 17 percent over the nine days, to Thursday’s close at $45.09.

While that’s good news for shareholders, it’s not such good news for Dauman as Wall Street may be bidding up the shares thinking he may soon be shown the door.

On June 7, Dauman’s lawyers will appear in a Massachusetts court to fight his ouster from both boards.

Dauman is asking a judge to begin proceedings to conduct a medical exam on Redstone to prove he isn’t competent to make such decisions. He claims the mogul’s daughter, Shari Redstone, is calling the shots.

Shareholders appear anxious for something to happen.

“There needs to be leadership change,” one large shareholder told The Post. “It’s clear Dauman is considered compromised and too tainted.”

Associates of Shari are said to be reaching out to potential new board directors, though sources say candidates are wary of stepping into such a volatile situation.

The shareholder, speaking on the condition of anonymity, said, “ We want this to move as quickly as possible, having the process drawn out does damage.”