Pokémon Go may be a fad, but it isn’t fading any time soon.

Social media chatter and “likes” of Pokémon Go since its release on July 6 have remained extremely high, pointing to increased profits for Nintendo for a sustained period, Jason Klein, co-CEO of social data company ListenFirst, told our Kevin Dugan.

Klein’s company packages social media data on movies, games, and other media, then sells it to hedge funds so they get an edge on the markets.

“This is the type of trigger that would lead a customer to do something with it,” he said.