There may be no bigger winner this sports season than Peacock. 

The NBCUniversal-owned streaming service, which already has managed to exclusively broadcast an NFL playoff game and carry the Premier League’s biggest clubs, showed Caitlin Clark’s historic moment on Thursday night.

The Iowa women’s basketball megastar broke the women’s college basketball scoring record when the Hawkeyes beat Michigan, and the game aired exclusively on Peacock. 

Going into the game, Clark was just eight points shy of toppling Kelsey Plum’s NCAA record set in 2017, but those who hoped to see the record-setting moment needed to have signed up for a Peacock subscription.

Exclusive streaming of major sporting events has been a major point of controversy for sports fans who have had to subscribe to a number of platforms in order to see some of their favorite teams. 

NFL fans were up in arms this year when the AFC wild-card round matchup between the eventual-Super Bowl champion Chiefs faced off with the Dolphins, which aired only on Peacock nationally. 

Local market NBC affiliates in Miami and Kansas City were able to carry the game, but Thursday’s Iowa basketball game did not have that option for Hawkeyes fans or women’s hoops fans. 

NBC Sports president Jon Miller told Sportico last month that “stars sell” when discussing what Clark and other huge names meant to the streaming service. 

Clark has become one of the biggest names not just in women’s basketball, but in the sport as a whole.

The Hawkeyes star had not shied away from focusing on the points record and putting her energy toward being a leader.

“I understand the magnitude of this,” Clark said before setting the record, according to ESPN. “But I think it’s just kind of come along with how my four years have gone.

“I’m just really thankful and grateful.”