There’s no telling what college athletes will do with their newfound profits after the NCAA permitted student athletes to profit off their name, image and likeness on Thursday. However, former Duke basketball star J.J. Redick gave an interesting perspective on what he may have purchased with his money while in college.

“From 2004-2006, I would have made a bag on NIL endorsements. Sadly — I would have blown it all on Natty Light and Lacoste polos (with the collars popped, of course),” Redick tweeted.

Redick played for Duke from 2002-06. His arrogance quickly led him to become a well-known villain as he tormented the entire NCAA. During his time in school, Redick averaged 19.9 points per game, while becoming one of the most decorated players in college basketball.


  JJ Redick believes he would have blown all of his NIL money. Getty Images JJ Redick believes he would have blown all of his NIL money. Getty Images

Redick won the AP Player of the Year, in addition to Wooden and Naismith awards in 2006, as the country’s top player. He was also selected for two All-American first-teams — not to mention, two All-ACC first-teams, one All-ACC second-team, and one All-ACC third-team as a freshman.

Following his time with the Blue Devils, Redick was selection No. 11 by the Magic. After seven seasons in Orlando, Redick had stints with the Bucks, Clippers, Sixers, Pelicans, and now plays for the Mavericks.

The sharpshooter currently holds the record for 3-pointers made in the ACC with 457. This places him in third in the history of the NCAA. Also, He is the second-leading scorer in ACC history with a total of 2,769 points. He only trails former UNC forward Tyler Hansbrough who scored 2,872 points in his time in Chapel Hill.


  JJ Redick was the ‘College Hoops 2k7’ cover boy. 2k Sports JJ Redick was the ‘College Hoops 2k7’ cover boy. 2k Sports

The 37-year-old would have made a boatload of cash throughout his collegiate career. Right after leaving Duke, Redick was selected to appear on the cover of “College Hoops 2k7.” He donned his signature No. 4 Duke jersey on the cover. Now, just imagine how many sponsorships Redick would have had as a teenager if the NIL law was passed earlier.

Comments
anonymous profile image
Powered by RoundtableBuilt on infrastructure designed for real-time media. Learn more at RTB.io.© Roundtable 2026. By using this site you agree to the Terms of Use and Privacy Policy