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Using artificial intelligence to impersonate celebrities is not “all right.”

Matthew McConaughey has trademarked “All right, all right, all right,” the iconic catchphrase that he first made famous in Richard Linklater’s 1993 comedy classic “Dazed and Confused.”

The “Interstellar” star, 56, trademarked the phrase and seven other properties tied to his likeness in an effort to protect against “AI misuse.”


  Matthew McConaughey in “Dazed and Confused.” ©GramercyPictures/Courtesy Everett Collection Matthew McConaughey in “Dazed and Confused.” ©GramercyPictures/Courtesy Everett Collection

  Rory Cochrane and McConaughey in “Dazed and Confused.” ©GramercyPictures/Courtesy Everett Collection Rory Cochrane and McConaughey in “Dazed and Confused.” ©GramercyPictures/Courtesy Everett Collection

Called a sound mark, the trademark registration for the audio clip, filed with the US Patent and Trademark Office, reads, per Variety: “The mark consists of a man saying ‘ALRIGHT ALRIGHT ALRIGHT’, wherein the first syllable of the first two words is at a lower pitch than the second syllable, and the first syllable of the last word is at a higher pitch than the second syllable.”

Attorneys for the entertainment law firm Yorn Levine, which represents McConaughey, reportedly applied for trademark protection of “All right, all right, all right” in December 2023, and the patent office approved it last month.

The “Lincoln Lawyer” star’s attorneys also secured trademarks for a seven-second video of McConaughey standing on a porch and a three-second video of the actor sitting in front of a Christmas tree.


  McConaughey at the Jacquemus show at men’s fashion week in Paris at Château de Versailles on June 29, 2025. WWD via Getty Images McConaughey at the Jacquemus show at men’s fashion week in Paris at Château de Versailles on June 29, 2025. WWD via Getty Images

  McConaughey, Cochrane, Deena Martin and Joey Lauren Adams in “Dazed and Confused.” ©GramercyPictures/Courtesy Everett Collection McConaughey, Cochrane, Deena Martin and Joey Lauren Adams in “Dazed and Confused.” ©GramercyPictures/Courtesy Everett Collection

A fourth approved trademark was an audio clip of the “Mud” star saying, “Just keep livin’, right? I mean, what are we gonna do?”

Yorn Levine partner and co-founder Kevin Yorn explained that while states’ rights-of-publicity laws already protect celebrities from having their likeness stolen to sell products, this trademark strategy provides McConaughey with a stronger legal basis to sue in US federal courts.

Yorn added that these trademarks could help avoid “misuse” more generally, including for AI-generated videos of celebrities that aren’t explicitly being used to sell anything.

“I don’t know what a court will say in the end. But we have to at least test this,” Yorn told Variety.

“In a world where we’re watching everybody scramble to figure out what to do about AI misuse, we have a tool now to stop someone in their tracks or take them to federal court,” attorney Jonathan Pollack added.


  McConaughey during a screening of “The Lost Bus” in London on Sept. 28, 2025. Dave Benett/Getty Images for Apple TV+ McConaughey during a screening of “The Lost Bus” in London on Sept. 28, 2025. Dave Benett/Getty Images for Apple TV+

Yorn and Pollack went on to say that McConaughey’s trademarks provide him protection to develop opportunities offered by AI technology.

The “True Detective” alum announced in November that he was partnering with an AI voice company called ElevenLabs to make a Spanish version of his “Lyrics of Livin’” newsletter by replicating his voice.

McConaughey’s eight trademarks were registered to J.K. Livin Brands Inc. — the parent company of the actor’s Just Keep Livin apparel business.


  McConaughey at 1 Hotel Toronto on Sept. 6, 2025. The Hollywood Reporter via Getty Images McConaughey at 1 Hotel Toronto on Sept. 6, 2025. The Hollywood Reporter via Getty Images

The Post has reached out to McConaughey’s reps for comment.

The actor has claimed that “All right, all right, all right” was completely improvised, telling People in 2024, “That [came] out of my mouth in a scene that I was never supposed to be in, that was never written.”


  McConaughey at Wimbledon in London on July 13, 2025. Getty Images McConaughey at Wimbledon in London on July 13, 2025. Getty Images

The scene in question saw McConaughey’s character pull his car alongside Marissa Ribisi’s while trying to pick her up. But because “Dazed and Confused” marked the actor’s first major role, he was “a little nervous” about figuring out how he would make David Wooderson his own.

“I started to go, ‘Well, who’s my man? Who’s Wooderson?’ I said, ‘Wooderson loves his car,’ and I’m like, ‘Well, I’m in my car. There’s one,'” he explained. “I said, ‘Wooderson loves rock ‘n’ roll … Well, I got Ted Nugent in the 8-track. That’s two.’ I said, ‘Wooderson loves to get high,’ and I’m like, ‘Well, Slater’s riding shotgun. He’s always got a doobie rolled up.'”


  Sasha Jenson and Matthew McConaughey in “Dazed and Confused.” ©GramercyPictures/Courtesy Everett Collection Sasha Jenson and Matthew McConaughey in “Dazed and Confused.” ©GramercyPictures/Courtesy Everett Collection

“Then I said, ‘Wooderson likes picking up chicks’ … Then all of a sudden, I heard, ‘Action!’ As I put [the car] in drive, I thought to myself, ‘I got three out of four, and I’m going to get the fourth. All right, all right, all right,'” McConaughey added with a laugh. “That was three affirmations for the thing that my character had as he was going to get his fourth. It was a kick-starter.”

Despite saying the line more than 30 years ago, McConaughey still looks back on it fondly. He even included it in his acceptance speech after winning Best Actor for “Dallas Buyers Club” at the 2014 Academy Awards.

“I had no idea that that line would precede me for the rest of my life,” he told People two years ago. “People ask me all the time, ‘Are you tired of that preceding you?’ And I’m like, ‘Hell, no.'”


  McConaughey accepting the Oscar for Best Actor for his role in “Dallas Buyers Club” at the 86th Academy Awards on March 2, 2014. REUTERS McConaughey accepting the Oscar for Best Actor for his role in “Dallas Buyers Club” at the 86th Academy Awards on March 2, 2014. REUTERS

“Every time I hear it, I’m like, ‘That was the first three words you said ever on film 30-something years ago,'” he added. “I take it as a compliment.”

McConaughey isn’t the first celebrity to trademark an iconic catchphrase tied to his likeness.

Paris Hilton, 44, applied to trademark her “Simple Life” catchphrase, “That’s hot,” with the USPTO in 2004. It was approved in 2007, per CNBC, and she went on to use it to sell alcohol and clothing products.


  Paris Hilton during the WWD Style Awards in Santa Monica on Jan. 9, 2025. Connor Terry/ZUMA / SplashNews.com Paris Hilton during the WWD Style Awards in Santa Monica on Jan. 9, 2025. Connor Terry/ZUMA / SplashNews.com


  Taylor Swift at the 2024 MTV Video Music Awards at UBS Arena in Elmont, New York, on Sept. 11. Getty Images Taylor Swift at the 2024 MTV Video Music Awards at UBS Arena in Elmont, New York, on Sept. 11. Getty Images

Taylor Swift has filed to trademark several of her song lyrics — including “This sick beat,” “Nice to meet you,” “Where you been?” and “Party like it’s 1989.” However, many of the 36-year-old pop superstar’s trademark applications are said to still be pending, according to USA Today.

Eminem recently sued an Australian beach brand called Swim Shady for trademark infringement.

The “Lose Yourself” rapper, 53, argued that the company’s name was too similar to his trademarked “Slim Shady” alter ego.

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