‘THE Apprentice” is just a TV show anymore – it’s a hit T-shirt too.

Project E, an Atlanta sportswear company, has an overnight success in its “You’re Fired!” T-shirts that debuted at the Bloomingdale’s last week.

“We shipped 300 to the New York store, and they sold out in three hours,” says the owner. The men’s tees cost $36 and tank tops go for are $24.