OK, so “Transformers” was turned into cartoons to sell toys in the first place, so it’s not exactly shocking that Hollywood Antichrist Michael Bay, who directed the live-action version opening next week, has also helmed five commercials for GM, which provided vehicles for the flick. What’s more surprising in this Hollywood Reporter dispatch is that E-Bay, also involved in a cross-promotion, is sucking up to the similarly-named director so enthusiastically. Speaking of which, Bay reportedly told reporters in Seoul: ‘Now I have fans who said ‘We are so sorry, Michael Bay, you still suck but we love you’.’

(Tip O’Hat: Movie City News)