The latest addition to New York City’s 60-odd film festivals is the “Whole Foods Market Do Something Reel Film Festival,” which will bring six nutrition- and environmentally-themed documentaries to the ever-available Village East from April 16 to 21 as part of a 70-city rollout that begins on April 1. The festival will also stream the feature “Dig It” on Earth Day, April 22, at its website, where information is available on the screenings.

Now that Whole Foods is getting into the movie business, will the Tribeca Film Festival add a farmers market to its street fair?