More viewers than ever before are opting to record TV shows rather than watch them live, according to a new research study conducted by TiVo.

The DVR giant, which tracked 2 million TiVo users at random — on a “second-by-second basis” — found that only 38 percent were watching live programming on broadcast or cable.

That number fell to 27 percent for TiVo users watching programming live on services including Netflix, YouTube, Hulu Plus and “other video options,” according to the study.