A new show has just been added to Broadway’s spring slate: “Baby It’s You!” The musical is a biopic of Florence Greenberg (to be played by Beth Leavel), who ran the Scepter label in the 1960s and discovered, among others, the Shirelles. (She died in 1995 at 82.) The show’s title is taken from the Shirelles’ hit, of course — though the song, a Bacharach-David concoction, doesn’t include an exclamation mark.

What’s interesting is that the musical, conceived by the guys who gave us “Million Dollar Quartet,” is about a record-label executive rather than an artist. Greenberg’s achievements were nothing to sniff at: She ran a successful independent label and signed great songwriting teams and performers from her office at 1650 Broadway (a block or so from the famed Brill Building, and often associated with that location’s mystique). I can see the female-empowerment angle in choosing Greenberg — in the 1990s, Bette Midler was interested in playing her but that project went nowhere for rights reasons. Her catalogue of hits is also baby-boomer-friendly, a big plus in terms of Broadway’s conservative tastes.

Does this mean we’ll see more bioshows about execs? Personally I would love to see a musical about Casablanca Records’ Neil Bogart. The guy discovered KISS and turned disco into a mass-market genre in America by signing Donna Summer and the Village People. Then he self-combusted via hubris and drugs. Larry Harris’ recentish memoir “And Party Everyday,” which I devoured in a couple of days, is a motherlode of juicy stories about the wacky shenanigans at Casablanca.

And who knows? “Geffen! The Life and Music of David Geffen” may be next.