Broadway’s Playbill has exited Twitter stage left after Elon Musk’s messy takeover.
The monthly magazine — which also provides official programs for Broadway, most of off-Broadway and other art institutions — announced Friday that it will no longer use Twitter, citing the social media’s recent surge of “hate, negativity and misinformation.”
“In recent weeks, Twitter, Inc. has greatly expanded its tolerance for hate, negativity and misinformation. As a respected news outlet for the Broadway community, it would be irresponsible for us to continue to utilize a platform where we and our readers cannot legitimately decipher actual news from insidious rhetoric,” the decision read.
The announcement was posted to Twitter and signed by Playbill Chairman and CEO Philip S. Birsh and Chief Operating Officer Alex Birsh. Playbill’s account has more than 412,000 followers.
It will continue to post updates on its website as well as its Instagram, Facebook and TikTok accounts, but now the company says its participation on the social media platforms is “subject to ongoing review.”
Playbill hands out official programs at Broadway shows, as well as off-Broadway productions and other art institutions. Bruce Glikas/WireImageCelebrities like Whoopi Goldberg, Shonda Rhimes, Gigi Hadid and Toni Braxton have all left the platform since Musk recently took over.
Twitter has seen a rise of “troll” accounts impersonating companies and celebrities since Elon Musk bought the company. NurPhoto via Getty ImagesTwitter reportedly suspended the launch of its $8 per month “Twitter Blue” plan on Friday to try to manage the many “troll” accounts that have been impersonating major celebrities or brands since its rollout this week.
Earlier in the day, Twitter executive Yoel Roth, who censored The Post’s reporting on Hunter Biden — and likened members of the Trump administration to Nazis — resigned from the company mere days after getting public support from Musk.
