NOW it’s getting nasty.

“Good Morning America” called yesterday to report that it beat rival “Today” in softball 20-7. In the cutthroat world of morning TV, those bragging rights are important.

This marks “GMA’s” second straight undefeated season.

“They always beat us in softball, we always beat them in the ratings,” a “Today” show spokeswoman sniffed.

“That works for us. We like it that way.”

“Today” regularly beats “GMA” – in ratings.