NOW Gordon Ramsay can call you “donkey.”

But first, you will have to buy the new “Hell’s Kitchen” video game – probably one of the strangest ideas for video games ever.

The game rewards players for how well they cook recipes from Ramsay’s own repertoire.

Ramsay, depicted in all his glowering 3-D glory, oversees you at every step of the way – including service.

He’ll either like you, curse you out (with obscenities bleeped ) or shut down the kitchen when things go hideously wrong.

The game will be released next month and cost about $20, according to a product-announcement Web page launched yesterday.

Intriguing aspects of the game include being able to build your restaurant up from a no-star hole in the wall into a five-star establishment, and a timer mode that ratchets up the pace as orders come in to the kitchen, making the competition more demanding.