1) The ‘Beach’ is back
Gearing up to bring us more gossip page fodder, MTV’s “Laguna Beach” is back for a third season. This time, brunettes rule and host Tessa is (gasp!) unpopular. Welcome to the O.C., loser!
2) No-Lindsay indie
Stickers posted around SoHo declaring a “Lindsay-free area” got us excited about a grassroots effort to ban La Lohan. Turns out they’re actually for local rockers No Lindsay, playing Aug. 27 at The Tank on Church Street.
3) Hardy photography
Digicams that can’t survive spilled beverages at a party or bar annoy us. So we appauld Olympus’ Stylus 720 SW. It takes a lickin’ and keeps on clickin’ – it’s waterproof, shock resistant and comes in three pretty colors.
4) ‘House’ calls
Entertainment Weekly’s got an interview with our favorite TV doctor, played by Hugh Laurie. Warm up your DVR, stat! The season premiere is Sept. 5 on Fox. Be afraid, patients!
5) Hearty ‘Partay’
The polo shirt and Lilly Pulitzer-clad prepsters of the Prep Unit, rapping about Smirnoff’s alcohol-laden Raw Tea, have us doubled over with laughter. The two-minute (fake) music video for “Tea Partay” is already a YouTube hit.
6) Pigskin nerds
Tuesday’s Madden NFL ’07 video game is whetting our appetite for football season. Through Aug. 31, players can sign up to trashtalk with members of Audioslave at xbox.com.
7) Hello Kitty
The cute Japanese cartoon kitty, emblazoned on everything from Kimora Lee Simmons’ jewelry to Bape tees, signs on with Band-Aids.
8) Dual citizenship
Not only is Gwyneth Paltrow the mother of a prophet (Moses), she’s also bi-racial. In awful new ads for keepachildalive.org, she announces, “I am African.”
9) Madonna’s pants
Her Madgesty’s line of track suits – in white, purple and black – hits H&M stores Thursday.
10) Pop feuds
Scott Storch, the producer responsible for flipping Paris Hilton from heirhead to pop-tard, is under seige from Christina Aguilera, the diva whose project he dumped to work with the notorious socialite. On Xtina’s new song “F.U.S.S” – allegedly shorthand for “F – – – You Scott Storch” – she sings, “Looks like I didn’t need you, still got the album out.” His response: Telling In Touch her music is “lame, Vegas-like cabaret.”

