ABSTRACT:

NIKE was prepared for Michael Jordan’s retirement announcement with a ready-made 60-second salute, but the sneaker giant had no prior knowledge that he would call it quits.

The company’s one-minute commercial tribute to His Airness hit the airwaves within hours of his headline-making announcement. The touching spot features a montage of images of Jordan throughout his life – from childhood photos and home-movie footage to video clips of the basketball star at play in college and in the pros….