CLEAR the runway of the debris of the Strokes, Vines and White Stripes.
The last garage band standing is Jet – four scruffy Australian rockers who’ll touch down at the Roseland Ballroom this Saturday with some of the catchiest hard-rock riffs in music.
Jet arrives in New York even as its latest single, “Cold Hard Bitch,” is blasting out of cars and out of boom boxes on the beach around the country.
Despite its unfortunate name, “Bitch” is a real summer song, with a melody almost as infectious as Jet’s blockbuster hit “Are You Gonna Be My Girl?” – the first single from their 2003 debut album “Get Born.”
It also fills a void in music where the latest releases from the White Stripes, the Strokes and the Vines have either tanked or been disappointing in terms of sales.
Still, for Nic Cester, the 25-year-old Melbourne native and Jet guitarist, success isn’t measured by the failures of his competition. To him, the goals are modest: “to make some money, music, and have fun.”
Cester has a never-give-up attitude about Jet’s career, as he showed last year after Britain’s BBC radio deemed “Are You Gonna Be My Girl?” too rocking for their playlist.
Rather than folding up the tent and flying home, Jet took a different avenue to U.K. exposure.
“We agreed to do an ad campaign for [the international telecommunication company] Vodafone,” Cester told The Post during a sound check for Jet’s concert in Buffalo.
“They didn’t let us in the front door so we came in through the windows.”
That campaign turned everything around for Jet in England.
“Everyone loved the ad and wanted to hear the whole song,” Cester recalls.
“It forced the BBC to play us.”
Some rock journalists cried sell-out, but Cester defends the group.
“We don’t give a s – – – ,” he says.
“We had no qualms about doing it because we made no artistic compromises. We did what we had to to get our song out there.
“I won’t let the ego of a radio station dictate what happens to our career.”
Cester’s brother, Chris, plays the drums for Jet and they say they aren’t about to let sibling rivalry kill their band the way it did the Kinks, Creedence Clearwater Revival, Oasis and the Black Crowes.
“We have our moments and we have fights,” Cester says. “But fighting is part of being in a band. There’s nothing unusual about it.”
Cester attributes his hold-no-grudge method to their upbringing.
“Chris and I shared a room, which was like training for the tour bus. The difference is that on tour, there isn’t any possibility for any distance between us.
“Still, we’re good at getting over s – – – ; that’s why we’ll have longevity.”

