No one ever got famous on reality TV by being nice.

The contestants we remember scheme and lie, take advantage of others’ good natures and engage in winning power plays. Starved for attention, they push boundaries and stop at nothing to get what they want, alienating fellow contestants but hooking viewers.

Nearly nine years have passed since corporate trainer Richard Hatch annoyed everyone to death on CBS’ “Survivor.” His type – shrewd, duplicitous and ultimately triumphant – has appeared over and over again in the reality TV hall of shame.

Here are the worst reality TV villains of 2009.

Khalood Bojanowski, “Momma’s Boys,” Monday, 9 p.m., NBC

Villainous reality-show twin: David “Puck” Rainey of “The Real World: San Francisco”

Fifteen years after Puck shocked America with his homophobia and anti-Semitism, Khalood Bojanowski, of NBC’s “Momma’s Boys,” has managed to update reality TV’s racist villain. A Ryan Seacrest recruit, Bojanowski was called in to help son Jojo, 21, an obedient college student and hockey player of Washington Township, MI, find love on the “American Idol” host’s foray into reality television. Bojanowski, who describes herself as an Iraqi Catholic, has no problem telling the world that she “cannot have a black one,” “an Asian one” or “a fat-butt girl” for her son. And what about a Jew? “Nooo! No Jewish girl! No way, no way! I cannot stand them!”

Femi, “Bromance,” Monday, 9 p.m., MTV

Villainous reality-show twin: Richard Hatch, “Survivor”

Richard Hatch became the early king of reality-show villains by outsmarting and outlasting everyone – to the tune of $1 million – on the island of Borneo in the very first edition of CBS’ “Survivor.” For Femi, a cocky nursing school student from Jacksonville, Fla., his island is the “Bro”-mansion in Los Angeles, where he competes not for $1M, but for a true “Bromance” (male friendship) with “Hills” star Brody Jenner. The narcissistic and often shirtless Femi is so temperamental that his fellow bros are convinced he has a double-personality. As a schemer, Femi uses tales of his troubled past to gain pity and trust, only to eventually steal the spotlight whenever Brody enters the room. And as a loudmouth, Femi gets angry, rips off his T-shirt and challenges his housemates to a fistfight. The Jenner wannabe even went so far as to replicate the star’s tattoo – an inking down the length of his torso in Old English script that reads “Jenner” – with his own last name.

Toby Young, “Top Chef,” Wednesday, 10 p.m., Bravo

Villainous reality-show twin: Simon Cowell, “American Idol”

Plucking former Evening Standard food critic Toby Young from England may have netted “Top Chef” a 5-star rating with the producers, but what he brings to the table is bile a la carte. Taking judge Gail Simmons’ seat on the panel halfway through the current season, Young, whose disastrous work experience at Vanity Fair led him to fail upwards with a book called “How to Lose Friends & Alienate People,” came prepared with a spicy menu of insults. He compared one contestant’s fish tacos to “cat food.” Even more brutal, he told one chef he found the weapons of mass destruction in her bland soup. Young also complains that Americans don’t like him because he speaks in complete sentences.

Olivia Palermo, “The City,” Monday, 10 p.m., MTV

Villainous reality-show twin: Heidi Montag, “The Hills”

On MTV’s latest pseudo-reality series, “The City,” former “Hills” star Whitney Port ditches Lauren Conrad and Los Angeles to pursue a job in fashion PR with designer Diane von Furstenberg in Manhattan. On her first day at the job, Port meets coworker Olivia Palermo, a self-described “social” (short for socialite) and mean girl who takes the naive Port under her wing. Palermo has accepted her role as a villain and has spoken on camera about her plot to separate Port from her downtown hipster friends in favor of initiating her into their world of uptown dinner parties. Palermo, jealous of Port’s professional know-how and relationship with boyfriend Jay, gives her unsolicited advice, then gets mad when she doesn’t follow it. Like all good villains, Palermo has a nasty sidekick: her cousin Nevan Donohue, who once received a $100 fine for spitting on the subway tracks.

Gretchen Rossi, “The Real Housewives of Orange County,” Tuesday, 10 p.m., Bravo

Villainous reality-show twin: Omarosa of “The Apprentice”

Each season, “The Real Housewives of Orange County” introduces new money-hungry and fame-seeking wives. Newbie Lynne Curtin, who longs to be the “cool mom,” caused Bravo to end an episode with a disclaimer that the network did not support underage drinking when her 18-year-old daughter swigged and slurred her way down the lane of a bowling alley. And 30-year-old Gretchen Rossi, always dripping in jewels, all-but bedded fellow housewife Tamra Barney’s 21-year-old son (egged on by Tequila shots and the incestuous Barney herself), while her wealthy fiance suffers from leukemia.