As a kid-embracing TV network, Nickelodeon has moved in a very predictable direction: Low, lower and keep going.

Last night’s annual “Kids’ Choice Awards” included some interesting choices, especially for kids. For example, among those nominated for Male Singer of the Year was Sean Kingston.

Problem: Although Kingston was nominated for a “Kids’ Choice Award” for singing, I’m unable to fully transcribe what he sings for a living because, well, hop on the Internet and read for yourself.

But to give you a rough idea, let’s pull some lyrics from the first song of Kingston’s I bumped into on the ‘net. They’re from a cut entitled “All My Gangstas.”

I’ll do what I can, under the circumstances. Here goes:

“And my brother got dem shuttaz, And if dem p- – – y wanna contest, Mmmm.

Hollow tips got ’em flashin’ dem letters, All my gangstas!”

For the uninitiated, especially kids drawn to Nickelodeon, hollow tips are particularly lethal bullets. They’re hollow at their ends, to tear a bigger hole in a victim than an unaltered bullet of the same caliber.

The nice thing about hollow tips, though, is that they spread so wide on impact that they generally don’t penetrate the bullet proof vests worn by cops.

Got that, kids?

Then there’s a go-to-sleep ballad from Kingston entitled, “Murda, Murda.” Again, I can’t fully transcribe the lyrics by a Nickelodeon Kids’ Choice Awards nominee, but we’ll both do the best we can:

“I see the door’s unlocked, I let myself in.

Head for her room, with plans of murder and mayhem.

There she go, there that bitch lay.

Living on this earth to my dismay.

Time to pay. . .

I grab the knife out of my belt and jab it in her stomach.

Again and again, and now she’s screaming like I care.

But I could give a f – – k less.”

While we certainly wished Kingston good luck, last night, it’s worth noting that he was a long shot. After all, Jay-Z was nominated for the same Kids’ Choice Award.

Jay-Z also raps his deep regard for assault weapons and ammunition. He doesn’t rap much regard for women beyond their ability to sexually gratify him — then leave. And Jay-Z, bless his heart, raps about black males as “niggaz.”

Yeah, with Jay-Z nominated, it would be tough for a Sean Kingston, last night, to have won a Nickelodeon’s Kids’ Choice Award.

***

Ellen DeGeneres, on her NBC talk show, Monday, discussed what’s next on “American Idol.”

“I don’t wanna give anything away,” she said, “but that one singer with the really good voice? Doesn’t make it.”

***

TV advertising has reached the point where if a disclaimer shows up in tiny print — one that advises that we shouldn’t believe the parts of the commercial that are impossible to miss — then the advertisers can profit from any false impression they choose to create.

An ad pitching an ancestry research company features a woman searching for a relative last seen when she was a little girl. Sure enough, the company came up with an answer — her long-deceased relative actually had a criminal history, back when he lived in England!

Well, how about that !

But briefly, in teeny-tiny print in the lower left of the screen, appears a graphic noting that the woman’s story is untrue, that she’s really an actress.

Why not have real satisfied customers tell their stories?

Same with weight-loss products. “Susan lost 30 pounds in 28 days!” But in tiny print one can read, “Results not typical.”

Apparently, the companies aren’t eager to advertise what typically results from the use of their products.