Must-si TV

NBC is expanding its “Deal or No Deal” franchise into a Spanish-language version that will air on sister network Telemundo.

The show, likely to be called “Vas o No Vas” (“Go or No Go”), will be produced for Telemundo by Endemol in Mexico City through Endemol’s Mexican production arm, and will launch this fall.

“It represents the first time we’ve produced original programming for a Spanish-language broadcaster [in the U.S.],” Endemol USA president David Goldberg told me yesterday. “We’ve been trying to get into the business for a couple of years, and this is a very important development for us.” No Howie Mandel hosting here; Goldberg says “Vas o No Vas” will likely use the same host from the version of “Deal or No Deal” that currently airs on Mexican TV.

***

Cousin Brucie is coming back to free radio – but only for one day. Brucie, who joined Sirius Satellite Radio last year after the death of WCBS FM (now Jack FM), will host his 11th Annual Variety the Children’s Charity Radiothon tomorrow on WOR (710 AM) from 5 a.m. to 6 p.m.

Brucie will be on with, among others, Frankie Valli, Danny Aiello, Neil Sedaka, Ernie Anastos, Rosanna Scotto and Darlene Love.

Elsewhere in radioland, Wendy Wild joins WKTU working weekends.

Last, but not least:

* Web feat: “Extra” has launched “Extra en Espanol” on extra.tv.com, while “Access Hollywood” has revamped its site (accesshollywood.com).

* The Cheryl Crow/Sting duet, “A Change Would Do You Good,” will be used as the theme song for MyNetworkTV’s “Desire: Table for Three.” * Jeffrey Gurian on Free FM today (4 p.m./92.3) to discuss his new book, “Nasty As They Wannabe” (raunchy jokes from entertainers).

* This Sunday: WCBS 880’s Mary Alice Williams keynotes at the Iona College graduation ceremonies.

—

* Expected to be on The CW Network’s fall schedule, announced tomorrow: “Veronica Mars” (left), “7th Heaven,” “Smallville,” “One Tree Hill,” “Supernatural,” “All of Us,” “Top Model” and “Girlfriends.” “Everwood” appears to be history.