Eagle-eyed Emmy viewers might have noticed that host Conan O’Brien sported a blue-puzzle-piece pin during the telecast’s last 90 minutes. That puzzle piece is the official logo for Autism Speaks, the non-profit organization that O’Brien’s boss, NBC chairman/CEO Bob Wright, founded last year with his wife, Suzanne (they have a grandson with autism).

NBC, meanwhile, has launched a little in-yer-face advertising, placing two billboards directly across from CBS on 57th and 10th: One billboard, for the “Today” show, has the “It’s a New Day” slogan with photos of co-anchors Matt Lauer and Meredith Vieira (and a group shot with Al Roker and Ann Curry). The other is for the “NBC Nightly News,” and features a huge photo of anchor Brian Williams with the tagline, “Reporting America’s Story.” And Mike McCarley has been promoted to VP, strategic marketing, promotion and communications, NBC Sports & Olympics.

***

Vince Curatola will co-star in “Frame of Mind,” a new movie in which he’ll portray a cop – quite a change from his shady “Sopranos” character, Johnny “Sack” Sacramoni who, when we last left him, was simmering in prison.

“Frame of Mind,” starring Chris Noth, will be shot entirely in nearby Carlstadt, N.J. with a colorful cast including original KISS drummer Peter Criss. Director Charles Evans co-wrote the screenplay with Charles Kipps. Shooting begins this fall.

Last, but not least:

* “Cheetah Girls 2” (barely) eclipsed “High School Musical” as the most-watched original movie premiere in Disney Channel history: 7.82 million viewers last Friday (vs. 7.73 million for “HSM”).

* Daytime: Kim FormanBrechka and Susan Henry are the new co-executive producers of “Montel”; “Martha” starts a viewer giveaway contest Sept. 12 ($400,000 house).

* Just shut up already: Former FEMA director Michael “Heckuva job” Brown on today’s “American Morning (CNN) on the one-year anniversary of Hurricane Katrina.

* Congrats to Frederika Brookfield, who’s now PR director at House & Garden.

—

* Sunday’s Emmycast averaged 16.1 million viewers, off 15 percent from last year. NBC also apologized for the opening skit, which featured a mock plane crash just hours after 49 people perished in a Kentucky plane crash. “In no way would we ever want to make light of this terrible tragedy,” the network said. “The timing was unfortunate, and we regret any unintentional pain it may have caused.”