Former Food Network staple Paula Deen, who has lost three more endorsement deals, with Sears, J.C. Penney and QVC, respectively, was a one-day wonder for “Today.”

Wednesday’s Matt Lauer interview with the disgraced Deen helped “Today” beat archrival “Good Morning America” by a narrow margin for the first time since Hurricane Sandy struck the East Coast last November.

On Thursday, the tables were turned once again, with “GMA” on top by 600,000 viewers and 31 percent in the adult. 25-54, demographic.