TV One’s recent acquisition of Warner Bros.shows like “Living Single” and “Martin” is more indicative of reaching its target audience than trying to one-up competitor BET, says network president/CEO Johnathan Rodgers.

“Our goal is larger than that,” Rodgers says of the cable/satellite network targeting African-American viewership.

On Monday, TV One took a huge leap forward in terms of programming, acquiring rights from Warner Bros. to a bunch of sitcoms, including current UPN sitcoms “All of Us” and “Eve.”

“We don’t have any stand-up comedy or music videos,” Rodgers says. “We’re more about lifestyle entertainment shows . . . as opposed to BET.”

TV One airs here on Time Warner Cable (Ch. 90) and is available in 28 million homes, compared to BET’s 80 million homes. “BET’s primary demo is 18-34, ours is 25-54 and we share the 18- to 49-year-old audience,” Rodgers says.

“BET’s median age is in the lower 20s while our median age is about 40, which is like the difference between TNT and MTV.”

Is Rodgers bothered by comparisons between TV One and BET?

“The only reason that bothers me is we don’t want people at BET to think we’re going after them,” he says.

“We respect them . . . but we don’t want the public to assume that African-Americans get only one channel.”

Comments
anonymous profile image
Powered by RoundtableBuilt on infrastructure designed for real-time media. Learn more at RTB.io.© Roundtable 2026. By using this site you agree to the Terms of Use and Privacy Policy