THE Giants may not have been big winners of the Super Bowl after all.

High-def LCD television sets turned out to be the real champs.

High-definition TV using LCD technology crushed rival plasma TVs in the run-up to the football game – the biggest time of year for television set sales.

According to a report from The NPD group, a retail research outfit which analyzed sales figures for January, more than 80 percent of all TV sales before the game were LCD sets.

There has been a bitter debate between TV experts over which technology is better – but consumers seem to have voted big for the LCD format.

Plasma flat-sets, which are typically more expensive, snared only 11 percent of sales.