Logo

He’s going from cereal bowl to Super Bowl.

A viral photo of William Shatner eating a bowl of flakes while driving in Los Angeles was actually tied to a Super Bowl ad.

The iconic “Star Trek” actor said that a photographer snapping publicity shots for a Kellogg’s commercial asked the 94-year-old to get behind the wheel with a spoon and bowl in hand, TMZ reported.


  The viral photo was shot during shooting for a Super Bowl commercial. BACKGRID The viral photo was shot during shooting for a Super Bowl commercial. BACKGRID

He told the outlet it was one of the silliest photos he’s ever posed for.

The ad will ultimately feature Shatner aboard a spaceship rather eating breakfast behind the wheel.

It’s focused on having enough fiber to go to the bathroom, he told TMZ.

Comments
anonymous profile image
Powered by RoundtableBuilt on infrastructure designed for real-time media. Learn more at RTB.io.© Roundtable 2026. By using this site you agree to the Terms of Use and Privacy Policy