The egg that famously became the most-liked Instagram image of all time is now taking a crack at public service announcements.

The plain brown egg’s account, which has more than 10 million followers, posted a video about how to cope with mental health problems Sunday.

“Recently I’ve started to crack,” the egg says in a caption, as it breaks apart. “If you’re struggling, too, please talk to someone.”

The egg is then shown whole again, with a link to Mental Health America’s website.

The user @world_record_egg teamed up with Hulu to make the animated video, which also appeared in a Super Bowl ad.

Last month, a photo of the golden egg broke the internet — earning more likes than a record-setting image of Kylie Jenner’s newborn baby, which raked in 18.3 million likes last year.

The image has now earned more than 52 million likes on Instagram.