Six experts weigh in on surviving NYC’s ultimate art fair.
Keep on the grass
Anthony Falco, director of pizza operations, Roberta’s
Joseph Talman“The one piece of advice I would give is to get your food — of course, Roberta’s has pizza and the Frankies [Spuntino’s] guys are always doing great stuff, and this year Morgenstern’s Ice Cream and Dimes will be there — and take it to the grass onto the café deck facing the East River.
When the weather’s nice, you get outside of the tent, have a view of the water, and experience the outdoor art installations.
Even if you’ve already eaten, come to the satellite bar on the Roberta’s deck where you can have some of our wine director Amanda Smeltz’s selection of New York and European wines.”
Find the secret passage
Amanda Sharp, co-founder, Frieze New York
It’s going to be built into the fair’s underlying truss structure, so it will only be visible from Randalls Island Park.
The room will be tiled with mirrors, and visitors can sit on a couch right in front of the installation so their own reflected image becomes part of it. It’s a must-see.”
Don’t skip the talks
Simon Preston, owner, Simon Preston Gallery
Eilon Paz“Do your due diligence beforehand and try to see the speakers. A lot of people don’t know about them, and it’s criminal because it’s a great opportunity to see and hear people you would never get a chance to otherwise.
Ben WisemanThey’ve had some really high-profile curators and artists.
This year I’d definitely see the conversation between Thelma Golden [director and chief curator of the Studio Museum in Harlem] and Arnold Lehman [director of the Brooklyn Museum].
Also, Hamza Walker [a director at the Renaissance Society and co-curator of Made in LA 2016] discussing why artworks are funny is a must-see; he’s a brilliant curator.”
Go global
Cary Leitzes, artist and brand partnerships strategist, Leitzes & Co
Courtesy of Cary Leitzes “The very best thing about Frieze is that 200-plus international galleries all come together in one place — it’s such a great resource because if you don’t have the bandwidth to go to Emmanuel Perrotin in Paris or CFA Berlin or Stuart Shave/Modern Art in London, they’re all here.
They’re my favorite galleries because they all have strong curation programs and I appreciate their taste, especially when it comes to the artists I’m looking for — the ones whose work would really translate well as part of an ad campaign or a product.”
Ferry ’cross the river
Diane Brown, founder and executive director, RxArt
Billy Farrell/BFAnyc.com“I’ve tried everything. I’ve taken a cab, I’ve taken the ferry, I’ve taken a bus. In Manhattan, getting a cab over to Randalls Island was easy — it was getting back to the city that was not fun.
The line was so long that once we ended up giving a ride to the guy behind us.
Turns out he was a board member of the Modern Art Museum of Fort Worth and a doctor, so that was kind of great for us! The bus going back was very traffic-y too. If it’s not raining, the ferry is a great way to avoid all that and also to see a beautiful sunset.”
Early bird gets the art
Rafael de Cárdenas, NYC architect and interior designer
Andrew Boyle“I want to get there before people have bought anything — I literally will try to come as soon as it opens at 11 a.m. on Thursday. In fact, if you’re a serious buyer, you should have already e-mailed the key galleries so you have a preliminary selection.
Ben WisemanThen go into it with a game plan: straight to the five or six galleries you want to hit first. The whole thing for me takes maybe two hours.
My favorite [galleries] are Gavin Brown’s Enterprise, because it still has a boutique-like program that isn’t too commercial.
I like David Kordansky a lot too, and I like Ramiken Crucible — they’ve introduced me to so many artists.”




