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Don’t buy that.

The holiday shopping season is right around the corner — and to get the most bang for your buck, especially during Black Friday, you might want hold off on making any purchases during the month of October.

One skeptic shopper is advising people not to “buy anything from Amazon in October.”

Alledgedly, “Amazon forces sellers to take the average price of the previous six weeks to set their Black Friday sale price. So what brands end up doing is around October 1st they start jacking up their prices,” explained TikToker Rarely Co. (@rarelytok) in a viral video with almost 2 million views.

Sellers are supposedly “faking their discounts by doubling prices just so they can cut it in half” — a practice that many shoppers might already be aware of.

It is a psychology game — e-commerce sites and brick and mortar stores — know that if they flood people’s inboxes with Black Friday deals and steals, people will either buy things for the sake of it because they want a discount or splurge on big ticket items.


  Supposedly, e-commerce sites jack up their prices a month before holiday shopping begins. rootstocks – stock.adobe.com Supposedly, e-commerce sites jack up their prices a month before holiday shopping begins. rootstocks – stock.adobe.com

When The Post reached out to Amazon for comment, a spokesperson clarified, saying, “Amazon works hard to provide clear and accurate pricing information to customers on our product pages, as well as provide customers with great deals on PBDD and every day to save money.”

“We use a reference price, like the List Price, because that is a price we can confirm customers have paid on Amazon or our competitors are offering. We think this makes sense for customers and is a clear way to show a validated price and the discount customers receive.”

“Amazon bases deals savings off of a product’s validated List Price (often known as MSRP) or Typical Price (median price paid on Amazon in the last 90 days). Our publicly available Help Content clearly defines these terms and how we ensure they are credible,” an Amazon spokesperson told The Post

In the meantime, while you’re waiting for the end of November to shop until you drop — now is a good time to check to see if Amazon owes you money.


  Double check to see if you’re eligible to receive a refund check from Amazon. itchaznong – stock.adobe.com Double check to see if you’re eligible to receive a refund check from Amazon. itchaznong – stock.adobe.com

The Federal Trade Commission (FTC) accused the e-commerce giant of using “sophisticated subscription traps” to enroll users in a Prime subscription — without their consent. As a result, Amazon will pay a $2.5 billion settlement to customers.

“Today, we are putting billions of dollars back into Americans’ pockets, and making sure Amazon never does this again,” FTC Chairman Andrew N. Ferguson said in a statement.

The criteria to be eligible for a check from Amazon is that you must be a US customer, you signed up for Amazon Prime between June 23, 2019, and June 23, 2025, or attempted to cancel your Prime subscription during that time period but had difficulty with it. You also must be a

Before you get too excited, refund checks are at $51 per eligible customer, according to CNN.

If you checked yes to all of those boxes, you’ll receive an automatic refund within 90 days of the FTC order.

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