Seeing a loved one after being apart for a while, sleeping in a freshly made bed and feeling the sun on their face are Americans’ top “little joys,” according to new research.
Following those, the survey of 2,000 Americans revealed getting something for free and having time alone rounded out the top five little things they look forward to.
The average respondent experiences four of these small things per day and results revealed 83 percent of respondents agree: it’s the little things in their day that bring the most joy.
SWNSConducted by OnePoll on behalf of Bubbies Ice Cream, the survey found many of the little things respondents look forward to relate back to nature and the great outdoors.
Listening to rainfall or a thunderstorm while inside, having a sunny, blue-sky day and the smell of the ocean all made it into the top 30.
So perhaps it’s not surprising that 72 percent said they’re more likely to find “little joys” in the summer.
And that’s especially true this year: 78 percent said the little things have become even more important to them in the past few months.
Results revealed 56 percent even have something small they’re looking forward to tomorrow.
And for many, they’re looking forward to something sweet — on the list of little joys, several of the top 30 were dessert focused, including the smell of freshly-made baked goods.
Also in the top 30 were having a treat in the evening, chocolate melting in their mouth and sharing a treat with a loved one.
Sixty-eight percent said having something sweet at the end of the day helps to boost their mood and the average respondent said they treat themselves to something sweet about four times per week.
Even then, 52 percent said they’d like to eat more sweets than they currently do and 71 percent of respondents said they are more likely to treat themselves with desserts made from real ingredients.
“Looking forward to something at the end of the day, like mochi ice cream after dinner, is something that doesn’t lose its luster over time,” noted Katie Cline, Vice President of Marketing at Bubbies Ice Cream. “We’ve seen the joy that comes from these mindful indulgences and know that celebrating the small moments in life is critical when it comes to navigating stressful times.”
The survey revealed 64 percent of respondents have a sweet tooth and the survey also delved into the personality differences between those who have a sweet tooth and those who don’t.
Those with a sweet tooth were more likely to say they’re typically a happy person (52 percent vs. 34 percent) — and they were also more likely to say they’re optimistic (52 percent vs. 42 percent).
More than that, those with a sweet tooth were more likely to say they look for the silver lining when things so wrong (49 percent vs. 38 percent).
“We aim to spread happiness and joy through our playful mochi ice cream flavors, so it’s no surprise to us that those with a sweet tooth might actually have a ‘sweeter’ outlook as well,” said Cline.
“We’ve also found that only using real ingredients in our super-premium mochi ice cream is a major differentiator for us, so it’s encouraging to hear that so many people take that into consideration when looking for a mindful indulgence.”
Americans’ top 30 “little joys”
- Seeing a loved one after being apart for a while: 40 percent
- Sleeping in a freshly made bed: 39 percent
- Feeling the sun on my face: 39 percent
- Getting something for free: 39 percent
- Having time to myself: 35 percent
- Hugging a loved one: 33 percent
- Finding money I didn’t know I had: 32 percent
- The first sip of coffee in the morning: 30 percent
- The clean feeling after a shower: 30 percent
- Receiving an “I’ve been thinking about you” type text: 28 percent
- Talking to or playing with my pet: 27 percent
- Laughing so hard I cry: 27 percent
- Video chatting with a loved one: 27 percent
- Doing something kind for someone else: 27 percent
- Listening to rainfall or a thunderstorm while inside: 26 percent
- When my favorite song comes on the radio: 26 percent
- Reaching a personal goal: 26 percent
- When a song I forgot I loved comes on the radio: 26 percent
- Chocolate melting in my mouth: 25 percent
- Having a treat/dessert in the evening: 25 percent
- Receiving a compliment from a stranger: 25 percent
- The smell of freshly laundered clothes/bedding: 24 percent
- Having a sunny, blue sky day: 24 percent
- Doing something active outdoors (e.g. bike ride, run, walk): 23 percent
- Knowing it’s Friday: 23 percent
- The smell of freshly made baked goods: 22 percent
- The smell of the ocean: 22 percent
- Sharing a treat with a loved one: 22 percent
- Cuddling on the couch with a loved one: 21 percent
- Coming home to see my dog at the end of the day: 21 percent

