The bride wore orange.
Amid the fanfare and hype swirling around Sin City hosting Super Bowl LVIII this weekend, advertisers have rebranded a section of the Las Vegas Strip as The Chip Strip.
The marketing move celebrates some of America’s favorite game day snack foods in over-the-top style — and there’s even a Cheetos-themed wedding chapel.
Cheetos’ chapel of “mischief and matrimony,” located near the Brooklyn Bridge at New York-New York, has been garnering the most buzz — and it’s giving couples from across the country ideas.
Besides the popular nosh-themed nuptial nook, Luxor’s pyramid has been refitted as a gigantic Dorito, while Tostitos will operate a popup cafe.
On Saturday, a couple who works for the cheese puff’s parent company will be tying the knot at the chapel — in front of Chester Cheetah himself, People reported.
The Cheetos chapel has popped up on the Las Vegas Strip as part of the Super Bowl 2024 festivities. Frito-Lay
All interested couples can be married by a hologram of Chester Cheetah. Frito-Lay
Yuri Ahn and Justin Aguilera, who met in 2019 while working on a project for Frito-Lay, will be walking down the cheese aisle in a style that could only work in Vegas.
The couple, who got engaged last year in Costa Rica, will sport Cheetos-inspired props and clothing while Chester’s hologram does the honors.
There’s even a Cheetos-themed cake ball truffle that couples can order for dessert; other wedding day snacks are provided.
A video of a previous ceremony — where a Texas bride and groom sported all orange — showed that the couples speak into microphones to interact with Chester during the nuptials.
Yuri Ahn and Justin Aguilera will wed inside the chapel this weekend. Frito-LayThe invitation to wed for free is extended to any interested couple, according to the Las Vegas Review-Journal.
One caveat: Chester’s hologram is not a legally ordained minister, meaning all weddings are strictly for show — and content creation purposes, of course.
