Sure, you could enjoy a classic pairing of fine artisanal cheese and wine at a picnic or party, but where’s the irony in that?
For all you tongue-in-cheek winos out there, Kellogg and boxed wine brand House Wine have teamed up to bring you the ultimate creation of convenience and guilty pleasure: the Original Cheez-It and red House Wine combo box.
The vino is a balanced 50/50 blend of Cabernet Sauvignon and Merlot, and serves a generous 20 pours — so do bring a friend!
The 98-year-old Cheez-It brand says they were inspired by social media, where folks “have already been participating in pairing wine with Cheez-It flavors for years,” its marketing director Jeff Delonis tells CNN Business. “So we’re excited to deliver on that specific consumer trend.”
The brands also suggest a few other DIY pairings, such as Malbec and Zesty Cheddar Ranch, rosé and White Cheddar, or sauvignon blanc with Extra Toasty Cheez-Its.
The boxes will sell for $25 each on House Wine’s website starting Thursday at 5 p.m., while supplies last — which surely won’t be long.


