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Forget bones, this dog loves massages.

A new video shows an adorable black Labrador discovering what humans have known for centuries; massages feel nice.

Tim Ruvio is the one responsible for introducing the pooch to comfort and relaxation, when he decided to try out a number of massage alternatives – from air massages to head scratchers – on the canine.

From the footage, it appears that the black Labrador wasn’t able to pick a favorite. It loved them all.