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The Smith & Sinclair holiday pop up at 66 Greenwich Street in the West VillageSmith & Sinclair
Smith & Sinclair holiday pop up
Smith & Sinclair
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Smith & Sinclair holiday pop up
Smith & Sinclair
Smith & Sinclair holiday pop up
Smith & Sinclair
Smith & Sinclair holiday pop up
Smith & Sinclair
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Smith & Sinclair holiday pop up
Smith & Sinclair
Smith & Sinclair holiday pop up
Smith & Sinclair
Smith & Sinclair holiday pop up
Smith & Sinclair
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Smith & Sinclair holiday pop up
Smith & Sinclair
Smith & Sinclair holiday pop up
Smith & Sinclair
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In New York, there’s always a novel new way to get a snootful. But the latest addition to the city’s 10,000 watering holes is especially strange – and surprisingly short on potables. In fact, the owners would prefer you to eat, inhale or lick your drink.

“We are all about making being an adult more fun,” says Melanie Goldsmith, 30, the CEO of Smith & Sinclair, which just opened its first NYC pop-up store at 66 Greenwich Avenue in the West Village. “This space is about absolute shameless play. We wanted to open a store that encourages people to smile, dance, touch things, smell things and lick each other.”

Smith & SinclairSmith & Sinclair

Smith & Sinclair’s line up of amazing alcoholic treats include their trademark cocktail gummies, in flavors like Pineapple Bellini (40 percent vodka), Passion Fruit Mojito (40 percent White Rum), Berry Daiquiri (40 percent dark rum) and Elderflower Gin Spritz (40 percent gin). Popping three or four is similar to draining a large glass of wine. But gummies aren’t the only dream child of these ethanol alchemists: the new shop also peddles effervescent instant cocktail tablets (which theatrically transform a glass of water or champagne into an elderflower fizz) and edible cocktail glitter (which instantly changes the color and flavor of your drink adding “a beautiful rose gold shimmer”).

The new whimsy-stuffed store will also put on events like drag queen game nights, inhalable cocktail demonstrations, candles that melt into a boozy drink topping and “cocktail” fragrances that can be spritzed onto a friend and promptly licked off. The store also boasts an Instagrammable Christmas corner and a closet made over into a bar-bathroom-like confessional, where your deepest secrets can be scrawled onto the wall.

“We talk about things like how to make ice more special and what if bubbles were edible,” says Goldsmith, whose business partner Emile Bernard (the self-described “wacky Welshmen” and lovechild of Willy Wonka and Walter White) is the mad mixologist behind their cocktail confections. “We’ve also made chow mein ice cream, Pringle perfume and cocktail paint for Bombay Sapphire.”

And Goldsmith adds that there is always to come — including additional pop-ups within stores like Neiman Marcus and Paper Source. However, the West Village incarnation of Smith & Sinclair will only be open through December 22. Head there now to get your inner child soused.

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