Brides are embracing these colorful wedding dresses

Anne Chertoff

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Jun 18, 2018

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White wedding dresses have been in vogue since Queen Victoria wore one to her wedding to Prince Albert in 1840. She chose white so that everyone could see her dress’s lace detailing, but prior that, bright-colored dresses were all the rage.

According to a recent survey by WeddingWire.com, 80 percent of brides today will choose a white or ivory wedding dress, but for those 20 percent daring to break with tradition, a gown with color is not hard to find.

“Many brides are requesting wedding gowns in pale blues and metallic hues,” notes Mara Urshel, president of Kleinfeld Bridal in Manhattan. “Blush pink is our most popular wedding dress color after ivory and white.”

Indeed, Reese Witherspoon wore a blush pink Monique Lhuillier A-line gown to her 2011 wedding to Jim Toth, and when Jessica Biel wed Justin Timberlake in 2012, she wore a white Giambattista Valli Haute Couture ballgown with bright pink accents.

“We’ve seen a surge in gowns featuring a subtle wash of color like blush and champagne,” says Lori Conley, senior vice president of merchandising design and product development at David’s Bridal. “These lend themselves beautifully to brides looking for a romantic or vintage feel.”

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As Pantone’s color of the year, brides are adding various shades of this regal hue to their wedding-day look. Alexandra Grecco’s lavender hand-embroidered floral applique fitted gown has an illusion bodice, long sleeves and traditional bridal buttons down the back. “I love the idea of wearing color on your wedding day,” Alexandra Grecco shares, “especially if it's a soft color that can still read as white in certain lights. It's unexpected and fresh.” $4,200, Lovely Bride, 182 Duane St.; LovelyBride.com — As Pantone's color of the year, brides are adding various shades of lavender to their wedding-day look. Alexandra Grecco's lavender hand-embroidered floral applique fitted gown has an illusion bodice, long sleeves and traditional bridal buttons down the back. "I love the idea of wearing color on your wedding day," Alexandra Grecco shares, "especially if it's a soft color that can still read as white in certain lights. It's unexpected and fresh." $4,200, Lovely Bride, 182 Duane St.; LovelyBride.com Courtesy of Alexandra Grecco

Pink blooms with lush greenery add color to this white chiffon and tulle gown by Temperley Bridal. The illusion boatneck neckline and three-quarter length sleeves enhance the tattoo-like design that designer Alice Temperley is known for. “I like to explore the idea that bridal dresses are allowed to be colorful,” says Temperley. “The delicate color palette of blush pink and laurel green on the Aubrey dress is perfect for the more adventurous bride.” A matching embroidered veil complements this garden-inspired look. $3,950, Schone Bride, 530 3rd Ave., Brooklyn; SchoneBride.com — Pink blooms with lush greenery add color to this white chiffon and tulle gown by Temperley Bridal. The illusion boatneck neckline and three-quarter-length sleeves enhance the tattoo-like design that designer Alice Temperley is known for. "I like to explore the idea that bridal dresses are allowed to be colorful," says Temperley. "The delicate color palette of blush pink and laurel green on the Aubrey dress is perfect for the more adventurous bride." A matching embroidered veil complements this garden-inspired look. $3,950, Schone Bride, 530 Third Ave., Brooklyn; SchoneBride.comCourtesy of Temperley Bridal

The universal color of love, red is also known to bring good fortune and luck in many cultures. What better day to wear the color of love than your wedding day, and this Madeline Gardner New York ballgown is as romantic as it gets. The strapless tulle ballgown has a draped bodice, a ruffled skirt and a sparkling diamante and pearl encrusted waistband. "We love how a woman today can express herself at her wedding by choosing a head-turning style, riveting color or unique fabrication to celebrate her personality on this incredible day," shares designer Madeline Gardner. $1,300, Kleinfeld Bridal, 110 West 20th St.; KleinfeldBridal.com — The universal color of love, red is also known to bring good fortune and luck in many cultures. What better day to wear the color of love than your wedding day, and this Madeline Gardner New York ballgown is as romantic as it gets. The strapless tulle ballgown has a draped bodice, a ruffled skirt and a sparkling diamante and pearl-encrusted waistband. "We love how a woman today can express herself at her wedding by choosing a head-turning style, riveting color or unique fabrication to celebrate her personality on this incredible day," shares designer Madeline Gardner. $1,300, Kleinfeld Bridal, 110 West 20th St.; KleinfeldBridal.comCourtesy of the Designer

Usually reserved for bridesmaids, moms and guests, a black wedding dress can be unexpected but striking. “For our fashion-forward brides, black turns tradition on its side and makes a dramatic statement,” explains Conley from David’s Bridal. This traditional ball gown by White by Vera Wang features layers of Chantilly lace, organza and tulle in ebony. $1,398, exclusively at David’s Bridal, 751 Sixth Ave.; DavidsBridal.com — Usually reserved for bridesmaids, moms and guests, a black wedding dress can be unexpected but striking. "For our fashion-forward brides, black turns tradition on its side and makes a dramatic statement," explains Conley from David's Bridal. This traditional ball gown by White by Vera Wang features layers of Chantilly lace, organza and tulle in ebony. $1,398, exclusively at David's Bridal, 751 Sixth Ave.; DavidsBridal.com Courtesy of the designer

Looking for a creative something-blue? Slip into Sareh Nouri’s Esme gown featuring a bold blue gazar china pattern lining the high-low skirt. "The Esme gown represents a classic and edgy look,” says Sareh Nouri. “The hint of the china pattern in blue makes the gown unique and fun. It can be worn as a reception dress or rehearsal dinner dress.” $6,495, Bergdorf Goodman, 754 5th Ave.; BergdorfGoodman.com — Looking for a creative "something blue"? Slip into Sareh Nouri's Esme gown featuring a bold blue gazar china pattern lining the high-low skirt. "The Esme gown represents a classic and edgy look," says Sareh Nouri. "The hint of the china pattern in blue makes the gown unique and fun. It can be worn as a reception dress or rehearsal dinner dress." $6,495, Bergdorf Goodman, 754 Fifth Ave.; BergdorfGoodman.comMani Zarrin

Not straying too far from classic white, Willowby by Watters’ titanium-colored A-line gown is adorned with an oversized Dalias motif throughout the plunging V-neckline bodice and tulle skirt. “Adding color to your wedding dress is a way to show your personality and feel your very best on your wedding day,” explains Vatana Watters. “Titanium isn’t a far departure from the expected white or ivory color palette, making it a great option for the free-spirited bride who wants to make a statement.” This gown is also available in blush. $1,595, BHLDN, 209 West 38th St.; Bhldn.com — Not straying too far from classic white, Willowby by Watters' titanium-colored A-line gown is adorned with an oversized Dalias motif throughout the plunging V-neckline bodice and tulle skirt. "Adding color to your wedding dress is a way to show your personality and feel your very best on your wedding day," explains Vatana Watters. "Titanium isn't a far departure from the expected white or ivory color palette, making it a great option for the free-spirited bride who wants to make a statement." This gown is also available in blush. $1,595, BHLDN, 209 West 38th St.; Bhldn.comBHLDN.com

Ombre has taken the decor world by storm and the gradual changing of color has inspired several wedding gown designers. This pink ombre fit-and-flare V-neck wedding dress by THEIA features hundreds of hand-sewn petals in shades of pink, blush and white. “The ombre pink petals give a subtle hint of color and are perfect for the bride who wants to incorporate color in her wedding gown, but not completely break with the tradition of wearing white,” says THEIA Creative Director, Don O'Neill. $1,450, The White Gown, 3 East 44th St.; TheWhiteGown.com — Ombre has taken the decor world by storm and the gradual changing of color has inspired several wedding gown designers. This pink ombre fit-and-flare V-neck wedding dress by THEIA features hundreds of hand-sewn petals in shades of pink, blush and white. "The ombre pink petals give a subtle hint of color and are perfect for the bride who wants to incorporate color in her wedding gown, but not completely break with the tradition of wearing white," says THEIA Creative Director Don O'Neill. $1,450, The White Gown, 3 East 44th St.; TheWhiteGown.comShane LaVancher

Brides looking for a revealing look have turned to nude-colored gowns. “The increasing popularity of nude wedding dresses is geared toward risk-taking and nontraditional brides,” explains designer Lazaro Perez. Lazaro’s nude tulle ballgown has a sheer sweetheart neckline encrusted with beading across the bodice and cap sleeves. “The illusion [from the] fabric bodice of this style offers the bride a bold look while still maintaining an aura of elegance.” — Brides looking for a revealing look have turned to nude-colored gowns. "The increasing popularity of nude wedding dresses is geared toward risk-taking and nontraditional brides," explains designer Lazaro Perez. Lazaro's nude tulle ballgown has a sheer sweetheart neckline encrusted with beading across the bodice and cap sleeves. "The illusion [from the] fabric bodice of this style offers the bride a bold look while still maintaining an aura of elegance."Courtesy of Lazaro

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