In the battle for who wears what on the red carpet, celebrities are opting ever more for Dior. A new generation of rule-breaking men don’t want to blend in with the flock, and the traditional black-tie “penguin” suit is becoming an endangered species.

Collectively, the Dior Homme man has shown himself to have varying tastes and styles that range from midnight blue and gray variations on le smoking to loose-fitting suits with no tie (which seems to be the preferred option for buffed-out action heroes and athletes). Designer Kris Van Assche covers all the bases for guys’ varying tastes and moods.

Brad Goreski, the LA-based stylist, is a devotee. “Dior Homme is the go-to brand for celebrities,” he says. “It combines timeless elegance, impeccable tailoring and fine, luxurious fabrics, but always with an unexpected twist. When you wear Dior Homme, you truly set yourself apart from the rest.”