Giorgio Armani opened its first pop-up boutique in East Hampton this weekend.
The 1,800-square-foot space, at 54 Newtown Lane, will be open seven days a week between now and October. While the brand will adhere to all CDC guidelines in-store, shoppers can also book private or virtual appointments.
Designed with a jungle theme, the storefront is adorned with a vibrant palm tree decor. The new space is selling a range of categories, including women’s and men’s ready-to-wear, fragrances, accessories, fine jewelry and giftable items from Armani/Casa.
The highlight is a special presentation of the brand’s La Prima Collection of handbags that have been on an international tour with stops in Italy, Germany and France.
The collection is a reference to the original handbag first designed and sold by Armani in 1995. The silhouette and clean lines echo chic ’90s minimalism and is a timely nod to fashion’s obsession with the iconic era.
Giorgio Armani High Jewellery Collection earrings in white gold, onyx and diamonds, price upon requestCourtesy of Giorgio Armani
Giorgio Armani High Jewellery Collection white gold and diamond ring, price upon requestCourtesy of Giorgio Armani
Giorgio Armani La Prima shoulder bag, $1,595Courtesy of Giorgio Armani
Giorgio Armani Mare Collection knit tank, $875Courtesy of Giorgio Armani
Giorgio Armani Mare Collection knit short, $825Courtesy of Giorgio Armani
Armani/Casa “Merci” candles, $195 eachFabrizio Marco Nannini
Armani/Casa “Move” vases, $215 eachFabrizio Marco NanniniAll items are available at Giorgio Armani East Hampton, 54 Newtown Lane or at armani.com
