Leave it to Bieber to bring the drama while wearing a basic.
The singer’s longtime stylist Karla Welch just launched a collection of white Hanes tees inspired (and modeled) by the Biebs.
The artsy video that appears on the “story” section of the site shows Bieber and his body tats in a series of mesmerizing tee-on, tee-off moves, set to the soundtrack of his 2012 hit, “Boyfriend.”
According to Welch, the collaboration stemmed from Bieber’s need for a T-shirt worth wearing onstage for his “Believe” tour back in 2012.
“He was so fearless,” she told told Vogue. “[He said], ‘I want T-shirts that are long,’ and they literally didn’t exist in the marketplace.”
So Welch headed to Kmart, stocked up on size-triple-XL Hanes tees and re-tailored them to accommodate his needs.
The new collection contains seven variations on the plain white tee, including a close-cut crop top modeled by Cindy Crawford’s daughter Kaia Gerber and a sleeveless muscle tee worn by Joan Smalls that was reportedly modeled after an athletic pinnie.
Joan Smalls and Kaia Gerber show off their perfect midriffsCourtesy of Matthew Welch / MeritocracyThe “Classic,” Bieber’s go-to, has a “slightly roomier, longer fit” and reinforced side plackets.
Each retails for $30 — not quite the deal you get from a $15 or so three-pack, but a far cry from the $700 Vetements tee that Hanes was shilling back in March.



