Starting Friday. Kanye West is about to open 21 temporary “Pablo” stores across the world.
The rapper announced his spontaneous retail shops in a tweet on Wednesday night.
West first tested this pop-up theory in 2013 with a concert merch outpost in Manhattan during his Yeezus tour. Fans ate up the Yeezus-emblazoned T-shirts, caps and other keepsakes.
He’s already brought his “Life of Pablo” pop-up tour to New York, Los Angeles and Paris — but nothing on this weekend’s massive scale.
According to Vogue, the shops will include hoodies with Cali Thornhill DeWitt’s gothic script in each city’s name, letting fans and their wallets all around the world get a chance to own a little piece of the artist.
If you’re crazy for Kanye, check out kanyewest.com for the participating locations.
