Last Friday Macy’s launched an all-new Coach shop at Herald Square. Designed by OMA — the architecture firm behind the recent Prada stores and also that crazy seven screen set-up for Kanye West’s film premiere at Cannes — the 1,930 square foot shop ups the brand’s space by 70 percent.

LED lights will light up the accessories haven with video screens that shift into mirrors when touched. What could be better for the techie divas of today?