Calvin Klein — known for its iconic logo and racy ad campaigns — is capitalizing on the social media craze.

Its latest offering, the #mycalvins Denim Series, is a limited-edition, logo-heavy collection inspired by athletic and urban streetwear. The line was also heavily influenced by the success of a social media campaign encouraging fans to snap selfies wearing the brand’s garb using the #mycalvins hashtag.

The collection features an assortment of men’s and women’s T-shirts, sweatshirts, jeans, shorts, jackets, sweatpants and backpacks, and is currently available at Opening Ceremony’s New York and Los Angeles stores as well as online. It drops on calvinklein.com Friday — and to celebrate the brand’s new collection, here are the best Calvin-clad celebrity Instagrams: