Rih fans, rejoice: Rihanna’s much-awaited lingerie line, Savage x Fenty, has finally arrived.
The line, which Rihanna partnered with TechStyle Fashion Group to produce, dropped online late Thursday night at SavageX.com. Its 90 styles span a wide range of sizes intended to “[celebrate] all shades and shapes,” according to the brand’s website. (It’s similar to the mission of her popular Fenty Beauty line, which is heralded for its wide range of shades.) Prices start at $14.50 and cap at $99.
“We’ve been working on this for a few years now, believe it or not,” the singer told the crowd at her launch Thursday night, held at Villain in Williamsburg. As she stood on stage, a larger-than-life hologram in her likeness strutted around her, modeling various items from the collection. “Finally, after all this time, I cannot believe that everybody’s going to be able to have their hands all in it.”
The collection includes four categories: “On the Reg,” which features not-so-basic basics such as T-shirt bras and briefs; “U Cute,” which consists of feminine lace pieces; “Damn,” which ups the sexy ante with frisky garters and sheer corsets; and “Black Widow,” which gets naughty with the likes of cupless bras and sheer bodysuits.
Savage x Fenty
In tune with the brand’s size-inclusive, shade-inclusive mission, the campaign is shown on models of different races and body types. “I think RiRi is, truly, starting a revolution,” one of the posers, Stella Duval, tells The Post in an email. “She is changing the way people view beauty. She is lighting the barrier between ‘plus-size’ and ‘straight-size’ — she is making us equals.”
Rihanna hopes her fans — all of them — love it just as much.
“Tell all your friends, your cousins, your sisters, your girlfriends and your ex-girlfriends, too,” she told the crowd Thursday. “Because Savage is for everybody, regardless.”
