Day 2 of Milan fashion week kicked off with Max Mara, the purveyor of chic outerwear adored by insiders and celebs alike.

Kim Kardashian, for one, has a well-documented infatuation with the understated luxury line. So does Blake Lively, Olivia Palermo and Scarlett Johansson.

Max Mara’s latest de facto ambassador? None other than Catherine, Duchess of Cambridge.

This week, the royal was snapped in Scotland endorsing a children’s mental health charity, Place2Be, while wearing the brand’s signature topcoat in hunter green.

Though come fall, Kate Middleton will likely opt for a more sedate option, perhaps a colorblock piece shown on Thursday’s runway — it would be a bright idea, indeed.