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Photo by Marshall Troy Studio. Prop Stylist: Paul Petzy.Brighten your winter wardrobe with fashion’s latest sartorial craze: the VSCO (pronounced “visco”) girl aesthetic. Named after the photo app that gives your smartphone pics a dreamy ’90s-inspired vibe, the VSCO girl is against contouring, body-con dressing and lip-fillers. Her go-to look is slightly slouchy, definitely tie-dyed and unironically styled with a pair of Crocs. Never without her metal straw, digital camera and reusable tote, her casual approach to fashion is carefully curated and colorful — designed to channel carefree summer days.
Bonnet, $450 at GucciPhoto by Marshall Troy Studio
Ugg x Ovadia “Tasman” slides, $250 (available Feb. 10) at UggCourtesy of the designer
“The Wiz” earrings, $75 at Melody EhsaniCourtesy of the designer
Tote bag, $25 at Strand BooksPhoto by Marshall Troy Studio
“OneStep 2 Viewfinder i-Type” camera, $100 at Polaroid OriginalsCourtesy of the designer
“Smiley Flowers” iPhone 11 case, $35 at Wildflower CasesCourtesy of the designer
Spelly straw kit, $15 at MoMAPhoto by Marshall Troy Studio
Facial spray, $7 at Mario BadescuCourtesy of the designer
Scrunchie, $25 at GanniCourtesy of the designer
Amethyst bottle, $84 at GlaccePhoto by Marshall Troy Studio
Lip gloss in “Clear,” $14 at GlossierPhoto by Marshall Troy Studio
Dress, $398 (available March 25) at KateSpadePhoto by Marshall Troy Studio
Smoko AirPods case, $18 at Urban OutfittersPhoto by Marshall Troy Studio
Bucket hat, $365 at M MissoniPhoto by Marshall Troy Studio
Proenza Schouler White Label top, $195 at ShopbopPhoto by Marshall Troy Studio
“Lala Retro” whipped face cream, $60 at Drunk ElephantCourtesy of the designer
Linda Farrow x Area sunglasses, $400 at Linda FarrowCourtesy of the designerComments
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