Skiing just got a glam makeover. Foil, the chichi company hawking gear to the likes of Robert F. Kennedy Jr. and Arnold Schwarzenegger, outfits its skis with 14-karat-goldplated bindings and leather poles stitched by an Hermès craftsman.

“Everyone [on the slopes] nowadays looks like a neon superhero,” laments Andreas Pichler, a hunky artist who, along with a former IMG honcho, Erik Sorensen, debuted Foil in the US last month at the St. Regis Deer Valley resort. “We want to create pieces that [are] timeless.”

They only make 150 pairs of skis per year, from $12,000 to $50,000 (unless you’re the man from Abu Dhabi who commissioned a set of $500,000 gold-tipped skis). But the founders are coy about naming their celeb customers. “We don’t brag,” says Pichler. “That’s not our philosophy.” Foiled.