Woolrich John Rich & Bros. launches Black Label, a new premium collection for women, and newly appointed Creative Director Paula Gerbase’s background in bespoke tailoring is a perfect fit for the brand.

Gerbase started looking at Woolrich the brand, its heritage and their archives of men’s ’40s sportswear and referenced those shapes and details to create modern and softer designs for the women’s collection. The results are light feminine fabric pieces mixed with clean masculine designs, with a nod to functional outerwear.

A standout item, and one of the designers’ favorite, is a wool check fade coat “because it feels really feminine, modern and urban, while still referencing what Woolrich is all about.” The printed silk pieces, warm knits and tailored pants are pieces to mention as well.